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Mobatech Launches Best-Selling Mobile Applications
On BlackBerry Handhelds
Enhanced Versions of the Popular Mobile Checkbook and Mobile Bartender Applications
Offer BlackBerry Users Powerful, User-Friendly Productivity Applications for Active Lifestyle
Bloomfield Hills, Mich., - May 16, 2005 -
Mobatech, a developer of leading edge personal productivity software for cellular phones, today announced its best-selling
Mobile Checkbook and Mobile Bartender applications are now available for popular RIM BlackBerry handheld devices.
BlackBerry customers can download both products at either www.handango.com or www.mobatech.com for a one-time fee of less than $15 each.
Since its inception in 2003, Mobatech has been dedicated to developing high quality mobile solutions that customers
will find easy to use and beneficial to their everyday lives. Both the Mobile Checkbook and Mobile Bartender
applications have shared lengthy stints atop the Handango list of best-selling applications for cellular phones
in the personal productivity category, and both products currently rank among the lists' top-five. Handango is
the leading provider of mobile downloads, working with more than 10,000 software development companies around the world.
Mobatech first launched its Mobile Checkbook application in 2003, providing consumers with an easy way to enter
banking transactions and maintain their checking account balances via a standard cell phone. Like its predecessor,
the BlackBerry version supports an unlimited number of bank accounts and provides users with the ability to export
their transaction list over the air to their home e-mail account for permanent storage and printing purposes in
either Excel or Quicken file formats. Mobile Checkbook is the first and only checkbook application for
BlackBerry devices that supports desktop synching functionality.
Mobile Bartender, recently named Motorola's best-selling application in the fourth quarter of 2004, includes nearly
200 drink recipes - the most comprehensive of any cell phone bartender guide - and brings a number of firsts to BlackBerry devices.
The application's easy-to-use menu option provides users with the ability to search by liquor type, the first letter
of the drink, or the name of a particular shot category. Users also have the ability to earmark recipes as "favorites"
for future reference.
Both products have been updated with enhanced features for BlackBerry devices including improved graphics and a
user interface that takes advantage of BlackBerry handheld controls including the BlackBerry scroll wheel.
"The mobile industry is witnessing phenomenal growth surrounding the number of applications being developed
for and adopted by BlackBerry customers," said Greg Schwartz, Mobatech's founder and CEO. "We're excited to
apply the tremendous experience we've developed in the feature phone market to bring our leading edge software
to an entirely new class of products. Without question, BlackBerry has become the modern day 'don't leave
home without it' device and we're excited to give users two more exciting and practical reasons to keep
their BlackBerry at their side with Mobile Checkbook and Mobile Bartender."
According to Handango, overall software sales for BlackBerry devices are up 1,201 percent over the same
quarter last year and 64 percent over the fourth quarter of 2004. Visitors to BlackBerry download portals
powered by Handango are up 29 percent over the fourth quarter of 2004 and the number of third-party BlackBerry
applications has grown an average of 41 percent quarter over quarter since the first quarter of 2004.
About Mobatech
Mobatech is dedicated to designing and developing leading edge software for cellular phones.
Mobatech focuses on creating high quality personal productivity applications that customers will find easy
to use and beneficial to their everyday lives. Mobatech's products have been solid in over 45 countries
worldwide and remain atop the Handango list of top selling products for mobile handsets.
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